For more than a decade, we led all marketing for the GSMA, supporting the organization’s industry-convening events, technology programs and advocacy initiatives. Programs included event marketing, conference development, solutions marketing, industry purpose, member services, digital marketing, brand management, PR and AR, social media, executive communications, crisis management and employee communications. These marketing initiatives helped to establish the GSMA as the voice of the mobile communications industry and contributed to the significant growth of the events business, particularly the flagship MWC events.